And it’s evident from the banter among viewers that we’re witnessing on Facebook,” surmised Kapur. “It’s an easy-to-watch reality format, which helps position the channel as younger. It airs in Hindi, English and other regional languages. And around how old stuff lying around the house could help create a fortune. The show was positioned in India weaving in the family business angle, around the plot involving grandfather, father and grandson. There was some calibration of the marketing efforts in line with research findings though. It’s been a top rated show and we’re about to air the 100th episode in September (2013).” I’ve been tremendously surprised by its success. We sat and watched it ourselves in groups (across the network) before deciding to air it. But we knew that the format had done fabulously well in the US, and also Europe and SE Asian markets. Calling all 'Pawn Stars Do America' fans The show will be taping in Detroit on September 26-28 and October 3-5. ‘Why would we want to see old things?’ was one such feedback. We were a little apprehensive - when we showed short edits of the show in focused groups, the feedback that came was not very positive. She explained, “We went by instinct and against research on this one.
She was admittedly hesitant about introducing a show of such a format (dealing with a gold and silver pawn shop in Vegas and American artefacts), given that History TV18 reaches out in India to a ‘lot more than the English-speaking SEC A viewers’. Welder Up, is not your average customization. There you can see Dannys collection of cars, which includes a European Lamborghini Countach, a Cadillac Hearse Limo, GT 350 Fastback, and 81 Corvette. In India, the show has been airing on History TV18 and has been ‘extremely successful’, informed Ritu Kapur, programming head, A+E Networks I TV18. Cruise by Pawn Stars regular Danny Kokers automobile restoration and customization company, Counts Kustoms, home to the show Counting Cars. There’s no point in changing it around – in the US, it has been among the top three shows each week.” If it’s not broke, don’t fix it, as they say. On changes to the format since the show started airing, he said, “We’ve just continued with it.
Ever since it aired on History (2009), the response has been extremely high.” We then went to Leftfield Pictures and they sold it in a matter of two months. We took it to network after network for years but no one bought it. It has the elements of a reality show with different content each week. In conversation with Campaign India, he recalled, “We thought it would be interesting as content.
PAWN STARS TOUR TV
He went around marketing it to several producers and TV channels before History took it on. The senior Harrison was the one who came up with the idea of the show. Enjoy VIP access to the Gold and Silver Pawn Shop.
PAWN STARS TOUR SERIES
Their debut India tour started with a visit to the Taj Mahal. Step into the world of the hit television series Pawn Stars on this guided, 4-hour tour in Las Vegas. Rick Harrison and his son Corey, members of the cast of US reality series on History ‘Pawn Stars’, moved location from Vegas to Agra on Thursday, 29 August.
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